Saturday, March 3, 2012

Cosmetics suppliers tout benefits of latest technology. (new cosmetic products)

New York - Manufacturers of cosmetics are touting the benefits of new technology in products ranging from mascara to lipstick.

For example, the Max Factor division of Procter & Gamble Co. (P&G) is rolling out three foundations - Balancing Act and Rain Liquid (both liquid) and Silk Perfection (a compact) - that use the latest in technology. The supplier has formulated Balancing Act to meet the needs of the 40% of women who have skin that is part oily and part dry. Balancing Act includes both oil-absorbing powders to resist shine in oily areas and oil-free moisturizers for dry areas.

Rain contains tiny, oil-free moisturizing droplets that are designed to provide …

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